A Movement to Serve Those Who Serve Us, Our Heroes
Founded in 2018, Never Forgotten Apparel is a men’s and women’s casual clothing line that has a give back mission—20%-50% of total sales support veterans and firefighters nationwide.
Our goal is to raise $100,000 by 2019. Founder Adam Khoda was inspired to take action after his best friend became an off-duty firefighter diagnosed with Aplastic Anemia, a rare disease. We want to help heroes nationwide get the support they deserve. If you know a firefighter or military veteran in your community who could use a little extra support, tell us.
We can help you help them.
Join Our #10ForThem Movement
Purchase our Where There’s a Will, There’s a Way t-shirt for $19.95 and $10 goes to local LA Firefighter Will Guimaraes of Firehouse 58, Adam Khoda’s best friend, who was diagnosed with a rare disease called Aplastic Anemia (often caused by exposure to burning plastic/Benzene).
Why We Get Fired Up About Supporting Firefighters (stats according to NFPA):
- Nationwide, volunteer fire departments save municipalities, and taxpayers, $139.8 billion per year in firefighting costs, according to a 2014 report from the National Fire Protection Association.
- As of June 2017, 70% of America’s firefighters are volunteers and 85% of the nation’s fire departments are all or mostly volunteer.
- A 2015 Centers for Disease Control and Prevention study found that certain types of cancer–not limited to lung cancer–are linked to firefighting.
- 63,086 U.S. firefighter injuries were reported in 2016.
- The number of volunteer firefighters nationwide has decline 15% between its all-time high in 1984 and all-time low in 2011–yet the number of calls for firefighters has increased nearly 300%, which causes burnout for existing firefighters.
Why Homeless Veterans is a Social Issue We Support
- Homeless veterans in the City of LA was up by 20% in 2017 where the count of unsheltered was 42,828 and sheltered homeless was 14,966 (source: Los Angeles Homeless Services Authority)
- Nationwide, the number of homeless vets rose by 2% since 2016 for the first time since 2010. (HUD)
- On any given night, more than 107,000 Veterans are without shelter and lack basic healthcare. (We Honor Veterans)
- Rural Veterans: Nearly 40% of enrolled Veterans live in areas that are considered rural, where community hospices and Veteran Affairs palliative care programs are not readily available. (We Honor Veterans)
- Reasons for homeless vets: shortage of affordable housing and living wage jobs, as well as high risk of suffering from PTSD, substance abuse and mental illness. (HUD)
- Female veterans are more than twice as likely to be homeless when compared to female non-veterans in the U.S. and female veterans living in poverty are more than three times as likely to be homeless than female non-veterans in the poverty population. (HUD)
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Our connections in manufacturing, distribution, and fashion put us in a perfect position to manufacture timeless quality clothing for you right here in Los Angeles. “Keep it simple,” we thought.



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100% Happiness Guarantee
We’re so sure you’ll love our products that we’re offering you 30 days to try them. If you don’t love them, we’ll gladly take them back for a refund or exchange. No questions asked.
© 2018 Never Forgotten Apparel. Based in Los Angeles, California.